From sky to dawn – influencer Jule and SugarShape present a magical lingerie collection
On 13 July 2024, German influencer Juliane Klatt, alias Jule (@datjulschen, right in the picture), will present her latest lingerie collection together with the trendy German bra brand SugarShape. Following the successful launch of their first joint collection, ‘True Luna day & night,’ last year, which quickly sold out, the colour spectrum of this customer favourite is now being expanded to include the dreamy pastel colours ‘ombré sky’ and ‘ombré dawn.’
‘For me, the True Luna collection means that you can be your own goddess,’ Jule reports enthusiastically, "Luna – the moon goddess, connected to everything. You go through different phases, just like her. And there's not just light and dark, as in my “True Luna day & night” models, but also lots of colourful shades in between, which I wanted to capture in the new “True Luna ombré sky & dawn” colours. Don't we all know that magical time when the sun rises between pink clouds, the moon is still visible and the sky awakens to the day in a bright light blue?"
The new collection captures the magic of these transitional times. ‘The colour gradient is unique, something SugarShape has never seen before,’ explains SugarShape founder Sabrina Schönborn, ‘because of the complex cut, bras made of ombré lace are a rarity and every bra in every size is one of a kind, as unique as the wearer herself.’
‘It's the perfect bra to shine on sun-kissed skin. For yourself, full of self-love,’ adds Jule. For over 10 years, the Rügen native has been sharing her life on social media and inspiring her 200,000 followers with topics such as family, travel, nutrition and, of course, self-love.
The launch on 13 July 2024 will be celebrated with a special event at SugarShape headquarters in Hamburg. Ten lucky followers will have the opportunity to meet Jule herself. The event will include an Instagram livestream in which Jule will present the new collection, as well as workshops and the chance to get to know the influencer.
